His passion for having people embrace their individual beauty and skincare led to a 20+ year career working in cosmetics and product development with Neiman Marcus, Chanel, Saint Laurent, Tom Ford, Bobbi Brown,

MAC Cosmetics, and many, many other high-end brands. Lashelle empowers his clients with easy, effective, and accessible skin care treatments that result in healthy-looking skin and effortless self-confidence. Lashelle is trained in oncology skin health and has created workshops and course curricula on The effects of cancer on the skin with Cancer Tower Research center, in Beverly Hills as well as Cancer support LA. His Purpose is the education of normalizing men's skin health through the mindset of self-care. His Goal is to inspire more wellness practices that enable men to be empowered to stay on the path of a lifelong journey of optimal health and well-being, as well as have skin health practices seen as a vital part of integrative healthcare.