Over 30 years ago, Jessica Iclisoy embarked on a journey to create a non-toxic environment for her family. In 1995, launching in her kitchen with ingredients she had sourced, Jessica began to create the beloved formulas for what is today, the industry standard in natural plant-based skincare, California Baby. Since then, Jessica has built California Baby into a globally recognized brand, with more than 200 products available at retailers nationwide and through a global distribution network. California Baby is a recognized Women Owned Business, with its own certified organic and FDA registered manufacturing operation and certified organic farm.

A nationally recognized business leader and entrepreneur, Jessica has been featured in NBC’s Today Show, Forbes, Fortune, the New York Times, Fast Company, Inc., and Entrepreneur, among many others. Recognized by Forbes magazine for her achievements in building California Baby, Jessica was recognized on the magazine’s annual Self-Made Women list from 2017 to 2022.

Jessica is the host of the California Natural Living Podcast which breaks down healthy living challenges to apply problem-solving tactics and tips for living a healthy vibrant lifestyle.

She is a member of the Fast Company Impact Council which is an invitation-only collective of innovative leaders and the most creative people in business. Jessica is the chair of Female Arts Initiative, which is a nonprofit to support women in the arts. She is a Board member of UCLA – Santa Monica Hospital and serves as the Committee Chair for their Integrated Medicine Initiative.

Jessica believes that her mission extends far beyond creating products that are safe for children and healthy for the environment. In 2016, she launched The Natural Advisory Council (NAC) to form a coalition of natural, organic, and “green” product manufacturers, retailers, and non-profit consumer protection organizations to advocate, collaborate and educate (ACE) on the definition and use of the term, “natural” in all consumer products. She also collaborates with leading groups and companies to initiate congressional action to establish federal legislation demanding safe cosmetics and has participated in lobbying activities to help shape the Toxic Substances Control Act and Personal Care Product Safety reform.